We proudly present I CHOOSE LIFE, an impactful and inspiring documentary about Petra Thaller and her role as the President and Founder of OAC (Outdoor Against Cancer).
A Journey of Collaboration and Friendship
In February 2022, I was skiing and ski mountaineering in the mountains around Sarajevo with two filmmakers from Bosnia-Herzegovina, Zoran Kubura and Bojan Hadžiabdić. And I was deeply impressed and enamored. Enamored with their way of seeing things, their passion for their profession as filmmakers, their humility, and their exceptional cinematic abilities to convey complex subjects with precision. They aren’t just empty talkers; they are thinkers and doers working towards a better world. Their focus as directors and filmmakers remains on meaningful projects and their cinematic execution.
Since then, I have been fortunate enough to call them my friends.
– Petra Thaller (Founder & President of OAC)
The Mission Behind I CHOOSE LIFE
The documentary reflects the core values of OAC: empowering individuals to take control of their health through education and inspiration.
Our approach is rooted in four key pillars:
- Physical Activity & Outdoor Sports
- Balanced Nutrition
- Sustainability & Nature
- Physical & Mental Well-being
These pillars represent a holistic approach to health that connects individual well-being with planetary health. At its heart, I CHOOSE LIFE encourages everyone to embrace life fully, take responsibility for their health, and strive for balance in mind, body, and spirit.
Expanding the Impact: From Documentary to Advocacy
Following the success of I CHOOSE LIFE, OAC’s collaboration with Bojan and Zoran extended to another project: CHOOSE the HEALTHy way, a short film focusing on the healthy lifestyle of young cancer survivors. This film was selected as one of the 15 finalists in the WHO’s “Special Prize: Very Short Film” category, out of over 780 global entries.
These projects symbolise not just creative achievement but also a call to action – encouraging people to take charge of their health and join a global movement for well-being.
Celebrate Life and Health with Us
As we celebrate I CHOOSE LIFE and its message, we invite you to be part of this journey. Let this film inspire you to take responsibility for your own health, the well-being of your loved ones, and the health of our planet.
Together, let’s rebel to be well.
