Estée Lauder Companies, Breuninger & OAC: Outdoor Sports And Exercise In The Fight Against Breast Cancer
For OAC Europe & Beyond, the upcoming Pink October is a very special one. For the first time, OAC is joining forces with Estée Lauder Companies Germany and the sports- and fashion house Breuninger to focus on the topic of prevention from breast cancer through outdoor sports and exercise in nature.
Breast cancer is the most common type of cancer: around twelve percent of all new cancer diagnoses worldwide in 2020 were breast cancer. The rate of the disease is increasing, especially in developing countries,
where most cases are diagnosed in the late stages. Men are also affected by the disease. The Estée Lauder Companies' breast cancer campaign which was initiated by Evelyn H. Lauder in 1992 aims to change all this.
It takes place annually in October and promotes greater awareness of the disease and its chances of cure through early detection and prevention in more than 70 countries through targeted campaigns and the symbolic pink ribbon! This year, thanks to OAC, the themes of prevention through outdoor sports and exercise in a healthy nature, as well as healthy lifestyle* are added.
Four main pillars of a healthy lifestyle*:
- outdoor sports and exercise
- healthy environment
- healthy nutrition
- psychological well-being
From top to bottom: 2015 photo: Sorin Morar; 2017 photo: Claudia Weaver; 2021 photo: Ich bin dabei! Brustkrebs verstehen
Sport and exercise in healthy nature, healthy nutrition and mental health save lives!
The magic 40 percent*.
- Outdoor exercise and sports reduce the risk of developing cancer by 40%.
- Outdoor exercise and sports reduce the side effects of cancer therapies by 40%.
- Outdoor exercise and sports reduce the risk of recurrence by 40%.
On the weekend of 1-3 October, Breuninger's Düsseldorf and Stuttgart flagship stores will shine in pink under the motto #TimeToEndBreastCancer.
In addition, there will be various campaign booths, the limited Pink Ribbon products, a Pink Charity Lunch and the kick-off to a Pink Running/Walking Challenge for a good cause in cooperation with Adidas on this weekend.
If all participants in the Challenge cover 1992 km between October 1 and 10, 2021 - the year in which the breast cancer campaign was founded - Estée Lauder Companies will donate 10,000 euros to OAC. OAC founder and president Petra Thaller will also be a discussion partner on various panels on the topic of "Outdoor Sport and Exercise in Breast Cancer."
Estée Lauder Companies x OAC Dates: From 23.09.2021, further information on our cooperation will be available at www.breuninger.com/brustkrebs-besiegen.
- September 30, 2021: "Pink Energy Break": Panel Talk about the positive influence of regular outdoor sports and exercise as an indispensable measure for prevention and recovery from breast cancer. Guests: Petra Thaller, CEO Founder & President, Larissa Fischer, Dr. Anne Latz, Moderation: Vanessa Eichholz, Actress
- October 01, 2021: "Pink Charity Lunch" at Breuninger Düsseldorf 11.00 a.m. to approx. 3.00 p.m.: Panel Talk about the positive influence of regular outdoor sports and exercise as an indispensable measure for prevention and recovery from breast cancer. Guests: Petra Thaller CEO Founder & President and the Influencer Laetizia Blume, Moderation: Tanja Bülter, RTL Group.
- October 06, 2021: "Pink Energy Break" for Estée Lauder Companies employees* Streaming of the recording Panel Talk about the positive influence of regular outdoor sports and exercise as an indispensable measure for prevention and recovery from breast cancer. Question & Answers: Petra Thaller, CEO Founder & President
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